So Your Painting Didn’t Sell? Not Yet…


By Barry Meldrum

It can be disappointing to learn that your painting didn’t sell while on exhibition at the gallery. You submitted your best work, presented a piece that you had lovingly and diligently worked on, and you were sure it would be popular. Perhaps you even received an award, but you still had to take home your piece at the close of the exhibition.

For you that might be the end of the story, however, for many of our visitors that is only where the story begins. There are many factors that art buyers want to consider before taking a piece home, and sometimes this decision process takes longer than you’d expect.

It might be surprising for some people to learn that price is not the first consideration when buying artwork. For many collectors, space is often the deciding factor. Where to put that large piece? Will it fit with my other paintings and photographs currently on display? Maybe it needs to be discussed with a family member, or maybe they just need to think about it.

But when a person falls in love with a piece; I mean really connects with a painting, the decision to buy usually follows suit – eventually. A fine example of this is the story behind the recent sale of the Kathy Traeger piece, pictured below.

ChucksChucks Kathy Traeger AFCA
Acrylic Mixed Media on Canvas
36″ x 36″

A gentleman came into the gallery recently, wanting to inquire about a piece he had seen previously at the FCA Gallery. Traeger’s work, entitled Chucks, depicts two Converse running shoes laid on their sides in Yin-Yang fashion. This image had been kept on the gentleman’s cell phone since it first appeared in the gallery as part of the 2015 Icon Exhibition. This is a long time to keep a photo around, contemplating a purchase.

Luckily the artist still had the piece available and she happily shipped it to the gallery for viewing. When the client stood in front of the work, he discussed with me his fondness for Converse shoes and how they had played an important role in his early basketball career. The original way the Converse had been painted and his attachment to those shoes stuck with him, and he had to buy it! It just took him a little longer to decide.

Moral of the story – be patient when trying to sell your work, because you never know!


2 thoughts on “So Your Painting Didn’t Sell? Not Yet…

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